Playcentric Industries & Institute

Game innovation, research and productions.

Story Architect

Story architecture, business intelligence, transmedia and ICT.


Game Innovation Lab, interactive arts and next gen makerspace.

Epic Unidragon Game Gallery

Game art gallery and home of the festival Electrodome.

Idun Design

Art, performance, design and fashion.

Maker Ninja

Labs and workshops, artscience and STEAM education.

Organisations I currently work with









Festival for interactive arts

City planning lab

Make Change Festival

TEDx Lab

Maker gathering

International Science Festival

Diversi meet-ups

Playcentric writers room by Collaboratory & Gothenburg University

Game dev gatherings in Gothenburg

Global social innovation lab

Global DIY festival

Film/Game festival curation

Game Jams

Collaboratory 2015

Yearly at Collaboratory

Collaboratory 2014

Collaboratory & Science Festival 2015

Human Rights Collaboratory 2015

Collaboratory 2014


Film Director & Creative Director for games

Art house film and games, music videos, VR/AV/AR/MR, experience design and installations. Working with art and design at the intersection of science and new technology.

Cyborg art

A new language, music tech and experiments for alternative communication, diversity and identification in metaverses, VR and more. Test video.

Implant in the artists body that gives a unique experience when scanned with an NFC device. This piece explores non-verbal emotional expressions. How can tech help someone who does not speak the common way express a scream for example?

Game installation in a container, work in progress with graffiti spine by Sagie.



Axion, a game and interactive documentary that can be played with an EEG sensor, and be experienced as an art installation Trailer. Initiated when game designers, film-makers and scientists gathered at CERN in Switzerland, hosted with Tribeca Film Institute, to find new ways of telling interactive stories about science. BBC story 

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Music Tech Fest

Music Tech Fest Berlin 2016, leading the Performance Lab together with Peter Kirn.

A group of artists, neuroscientists, technicians, MIT Media Lab fellows, designers and hackers worked together on a series of new innovations during one week. Together the teams created performances on the theme transhumanism and technology as extension of the body. Mind controlled costumes, light designs and 3D projections, pulse and sensor controlled music, interactive 3D printed nails etc. Article in Wired and summary video



MIT Media Lab Doc

Body Hack – a 20-min documentary about our MTFLab: Body+Performance featuring Viktoria Modesta. Made by BAFTA-winning filmmaker Sheila Hayman, produced by MIT Media Lab at Music Tech Fest, founded by Michela Magas.

MIT created the film to showcase the cutting-edge innovation that explores the imaginary boundaries between humans and technology during our 5-day laboratory at Music Tech Fest.


European Commission

Research & innovation – shaping our future, bringing together policymakers from EU institutions, nearly 700 stakeholders and interested actors to discuss the role of research and innovation for Europe’s future. Visionary speakers included Nobel Prize winners, captains of industry, researchers and innovators at the frontier of progress, politicians and movers and shakers in society. Live stream available here, (I talk at 11.53).

Highlights video:


Open Innovation 2.0

DIGITAL AGENDA FOR EUROPE Open Innovation 2.0 Conference 2015 – speaker, IoT thought leader.

Aalto University and Design Lab, Espoo, Finland. 



Spaceship management innovation for start-ups, policymakers and new-thinking organisations. Human computer interaction and cyborg interfaces. Non-verbal communication, avatars and identity in virtual worlds and augmented spaces. Diversity and ethics in digital domains and AI. Game culture and archaeology.


Game culture talk at The Royal Dramatic Theatre Stockholm, stream link http://www.dramatenplay.se/spelkultur-och-kulturspel/ 

Music Pool Berlin Community Evening x Music Tech Fest: Music ideas, performance, and music technologies

Panelist at Noize Fabrik Berlin on the theme: How can music technologies influence your work as an artist, and how can you influence technologies to develop your style of music and your musical performance?

Panel on queer film and short film at Pride 2017 Klarabiografen, Stockholm, hosted by Shortly

Film and games festival awards & selections

IndieCade 2015, Los Angeles, Gregor.


Malmö Arab Film Festival 2015, development award shorts.IMG_9731


Filmteractive 2014, winner, Axion.

Tribeca Film Festival Interactive 2014, exhibition Axion.

CineGlobe CERN 2014, Axion.

CineGlobe CERN 2015, Axion.


International Conference on Interactive Digital Storytelling 2016, Axion.

Cross Video Days Paris 2015, market and pitch, Axion.

Cross Video Days Paris 2013, market. Parkour documentary Spirit of Freerunning.

Nordisk Panorama Transmedia meetup 2014, speaker, and game design at Nordisk Panorama Hackathon, Malmö.


Shanghai Film Festival 2012, screening of short film Idun.

Tempo Film Festival 2011, radio short docs finalist, Talking to Neurons, 2011.

Indie Gathering Film Festival, USA 2012, winner experimental shorts, Brainfuck.

Gothenburg International Film Festival 2013, selection online shorts competition, Brainfuck.

Brainfuck is a psychogeographic game, wearable art and performance project initiated in New York 2010.

Design for stage

I direct and produce stage shows, and can deliver digital scenography and extraordinary set/costume designs. Like Gydja, a character that involves everything from fire to sensors that control projections through dance. Or this projection cube for Twisted Feet’s 5 Degrees, built in Collaboratory. I also dance, perform with fire and have studied dance at DNA in New York and other dance studios.




Gothenburg x-mas city show

Circus and fire show for the yearly opening of Gothenburg x-mas light city, with Lucia choir, astronauts, In mind studios with team. Premiere of my act Gydja, specially designed for larger stages and productions. 




Invited artist at Göteborg International Biennial for Contemporary Art (GIBCA), held every second year and has today become one of the leading art biennials in the Nordic region. Round table discussion in House of words, at Röda sten art hall.



Corridors of Time

Game by Idun, Dev and Ossian. Exhibited at Skövde Art Museum and Electrodome.IMG_9434 IMG_9442 cot

Fight Fire with Ice

VR game developed at Collaboratory Global Game Jam 2016. Team and game presented here GGJ games

The Spiral

spiral_policeActing as myself in 2 Larps and online game about an artist collective, lending original art to the TV series and Larps, making videos for events and social media. Article


Transmedia producer, script writer and event coordinator for webseries about a film studio, made at Gothenburg Film Studios.



A game in the making, by me and Theo Gabay.

barnhustjejIllustration by Anders Muammar.


Game by Idun & Bitslap.

Gothenburg Science Festival 2016

Curator of the Science Festival central arena Art & Science, with pop-up makerspace and Gothenburg Mini Maker Faire.

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Gothenburg Science Festival 2015

Keynote speaker together with Erik Thorstensson at the inauguration ceremony.

Scientist at the Science Roulette.

Curator for the Makerspace and Mini Maker Faire with more than 20 000 visitors.


Future City Lab

Citizen driven city planning labs based on participatory design and open, social innovation. Curated by Collaboratory in collaboration with anyone interested, for example Staden vi vill ha, Engineers without borders, Kollaborativ ekonomi and researchers.

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Urban cultural planning

Talk and a 2 day Urban Culture Planning Lab with artists, citizens, politicians from European places. Article.

Held a Spaceship management Ninja playshop at Stenkrossen. The local community was really awesome and later they started ZON Art Lab Agency, check it out if you visit Lund. The local paper wrote an article.



WATER themed labs
Series of city planning projects in Älvstranden, with Älvstaden, ADA and other local organisations. Article GP.

Participating in city planning projects and construction of public spaces. One is the award winning sauna project at Frihamnen with Raumlaborberlin and SBK.

frihamnen2 kopia

Field_Notes – Deep Time

14469_10151675936201958_879964027_nSeptember 2013, a group of international artists, scientist and practitioners met for “Field_Notes – Deep Time”, an art&science field laboratory at the Kilpisjärvi Biological Station in Lapland, organized by the Finnish Society of Bioart.

1374038_10151684890341966_1715643403_nDeep Time / Deep Futures – Finnish Academy of Fine Arts Helsinki. Symposium on artistic responses to the dichotomy between human time-perception and time in biological, environmental, and geological processes, within which we are embedded.

The Common Roof: Göteborgs Kollektiva Hus

Workshop at Röda sten led by artist and architect Marjetica Potrč, exploring the crossing of art, activism and urbanism. Through participatory design a group of artists were invited to build a house. The exhibition was then open for any visitor to continue building.

10500501_10152223192602781_5730644018011376020_n rodasten IMG_2111

Urban sound

Som en satellit till Göteborgs Internationella Konstbiennal öppnar utställningen ”Älvsnabben- drömmen om ett annat Göteborg” på Sjöfartsmuseet Akvariet.

Group exhibition at the Gothenburg Maritime Museum 10/9 2011 – 8/1 2012, including live performances at Älvsnabben boat during the Gothenburg art biennial. Winner of the UEForum Golden Room award.

Idun participated with video, audio and text works. Click to read booklet.


Anatomy of a moment

Co-curator art exhibition.



Vittorio Storaro exhibition & master class

Production coordinator and photographer for the exhibition and master classes at the Röhsska Museum and Gothenburg Film Studios, 2010.



Ninja buildshop 2014, Rube Goldberg Ninja Turtles Challenge.

Talk on makerculture 2013 video link

TEDx Göteborg

Talk on story architecture 2013 and curator Lab 2013, 2014.


The crossroads where architecture, textiles and interaction design meet – speaker 2014.

Innovationskontor Väst

Talk on innovation and maker culture.

Panel 3D printing

From bits to atoms – panel on 3D printing with Chalmers & ADA.

Älvornas strand

alvornasstrandheaderElves beach is an urban game and parkour experience. The game will bring stories of citizens to life, connected to training sculptures around the city, turning the city into a big board game. We want to use the city as test ground for new ways to use technology and deal with issues like segregation and fear. With athlete Samir Gadre and Stampede, we also want to start a user driven culture space in the center of Gothenburg.

Video from my previous research and documentary projects about parkour based on my interest in what I call mind parkour, and psychogeography. I met awesome communities and runners in New York, Montreal, Gothenburg and Berlin. Linked here is also a video by Steve Zavitz showing the NYC community.


Gothenburg City Triennial

Playcentric Industries & Institute was asked to curate parts of the first Gothenburg City Triennial. We held a playshop and show together with partners and athletes from Collaboratory and Stampede, as well as singer Ida Long.

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Game about human rights by MR Piloterna. First prototype developed by Playcentric Industries & Institute through playshops and participatory design with the young people who will use the game in schools.

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Started Diversi Gothenburg Local Group to raise awareness of diversity and accessibility within game culture. We work in all the spheres; industry, academia and community. In Gothenburg there are Meet-ups and gatherings regularly in different spaces and with different themes. Everyone is welcome to suggest themes and activities. Check out the national organisation here diversi.nu and the local group on Facebook.

2016 we organised Diversi workshop and panel at Nordic Game Conference.

13260130_1702549726680556_6917289721487109084_nWas also speaking and promoting at Gothcon 2016.

Keynote, Copenhagen 2014. 

MUSE/Slöjd i Väst

Processleading playshop about the future of museums 2014.

Musemuse4muse1 muse2 muse3

Film/Game Universities

Transmedia storytelling – lectures, workshops, examination 2014, 2015.

collaboratory_gugu transmed

Game innovation, AI, music tech.

Transmedia and makerspaces – guest lecturer 2014.

ZURICH UNIVERSITY OF ARTS Dep. of Film & Performing Arts. Guest lecturer on transmedia, mobile apps, augmented reality, 2011.



Interaction Design – guest lecturer and workshop, 2014.chalmers_id

Department of Managing Organisational Renewal and Entrepreneurship (MORE) – guest lecturer, consulting, 2014, 2015.

Inspirational keynote



Story architects Collaboratory was industry partner for the Business & Design program 2014.

A group from the 2015 Business & Design program were inspired by Collaboratory and got support for holding their Future innovator lab in the space when helping the company First to know with creating a lab, The ( ) space, for students. Now they are building a makerspace in Bergsjön.

2 student groups from the Business & Design program have made their Master degree projects at Collaboratory. 

This group did a nice video. 


Science Parks

Norrköping Science Park/Visualiseringscenter-Keynote on makerculture, 2015. Article

Ideon Science Park – Talk on innovation and design 14 feb 2014.

Skövde Science Park – maker space info, 2014.

Linköping Science Park, Mjärdevi & Umeå Science Park, Sliperiet, HUMLAB – talk and processleader workshop, 2014.mjardevi

Guest lecturer on Spaceship Management at School of Business, Economics and Law, the Department of Business Administration.


European Council

Participatory design, transparency, story architecture, 2011. Edgeryders – speaker

Edgeryders conference - 10151049048662781
eu_edgeAwesome change makers

Radio show NYC

2010, The Real Radio speaker and exhibition at Time Square New York, with members from music bands Misfit and Toxic.




PII, SA and Collaboratory are actively supporting the start up scene in Gothenburg. Partnering with the Gbg Startup Hack since their start, founding spaces like Collaboratory Gbg and arranging forward thinking business competitions are examples.

diyd_14_Cleo_Nabo4collab collab1 collaboratory_lab


Process leader playshop for women in IT WinIT, at Gothia Science Park 2014.winit3 winit1Speaker and host for Engineers Union in Sweden, gathering at Collaboratory. 10882297_919644828047857_8830592422155235846_nSpeaker at Compile Gbg 2014. 

Supporting kids code activity Dataföreningen

Sealand Multiversity Living Lab

Traveled to micronation Sealand for directing film, doing a workshop on sustainable living solutions for a space like this, and breathing some fire.

Reboot Stories

Creative producer at Reboot Stories and collaborator at educational projects like the story of robot Lyka that empowers students to reboot their education.

buke2_lThe BUKE is a people-powered bike bus that serves as the symbol of how youth drive change and progress in their community. From an idea on a napkin at Learn Do Share Los Angeles 2013, to several prototypes, to a business plan, to a youth-run cyclery: The BUKE, as envisioned and imagined by a group of former high school dropouts, is a vehicle for economic sustainability and community transformation.

Mobile makerspace

Idea about a maker car for experiential learning. Looking for partners to build it. Current partners in the discussion is Collaboratory, Engineers without borders and BUKE.

Illustration by Samantha Hookway.


Jury cosplay costume contest, keynote and Collaboratory pop-up makerspace.

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Audiovisual experiments

Audiovisual performance based on the Ray Bradbury novel There will come soft rains.


Audio art based on neuron signals recorded during microneurography tests at the Institute for Physiology and Neuroscience in Gothenburg.

Internet Freedom Weekend

Speaker on internet freedom, maker and share cultures, with Peter Sunde, Alexander Bard etc. 2015.

Pecha Kucha

Pecha Kucha Night in Gothenburg on Wednesday, August 14th, 2013.


Project for the Culture festival 2009 with Mentor Sweden. We made a rabbit, a symbol for guidance, for young people to make wishes for the future they want. 

Community art

Bergsjön Public, Art Marathon




Innovation lab by ADA.


Harpers Bazaar

harpersMarina Abramovic posting piece with Kira O’Reilly and Idun.

BBC Tribeca Hack

BBC story on the CERN Tribeca Hack http://www.bbc.com/news/technology-26938150

Axion BBC

Interview BBC World Service http://www.bbc.co.uk/programmes/p01tmmzv

Game review

KOTAKU article about the best games at IndieCade 2015, featuring Gregor.


Blanket Fort Chats” is a weekly column featuring women and nonbinary game makers talking about the craft of making games. In this week’s post, we feature Jasmine Idun Isdrake, a game and experience designer.


Filmteractive 2014 video https://www.youtube.com/watch?t=172&v=sbxf3aiGOk8
and publication Filmteractive-projekt-1.12.2014

LEVEL wrote about the underground game culture in LA, Tokyo and Gothenburg, and about the work Collaboratory does to support the indie devs.

Richard Hoover

Collaboratory and Gothenburg Studios hosted a masterclass with Richard Hoover (Twin Peaks etc) arranged by ADA.

SVT interview about a stunt course for driving and proper police acting for the film industry.

Magasin Göteborg

Business region national magazine.


Interview and article with Jasmine Idun and Lance Weiler.


Game blog about games and DIY days Gothenburg 2013/14

PING culture magazine 2012

Interview and article about Sealand.


PING 2014

Article about projects developed at Collaboratory

Västgöta Bladet

Article about my WinIT playshop.


DIY Days Gothenburg – focus on games.

Thesis by A. Stehn researching spaces like Collaboratory.
A_Stehn_Transition Hub


Urban lab Gothenburg article.


Article about my ninja playshop for city planning at Stenkrossen, Lund.


Interview for the Association for Design and Advertising 2013.

Norrköping Science Park

Article about their coming makerspace and our keynotes.


Interview and article about No More Sweden game jam at Collaboratory.


Gothenburg Post – DIY or die, 2014.

Logistik magasinet

Schenker Logistik magasinet, interview about 3D printing.

Svenska Dagbladet

Game reviews

Listed games that are not the mainstream or AAA kind that people usually write about in this section www.svd.se 

Art takes Times Square

New York 2012. Photos for billboard wall screenings at Times Square and book.

Lynch exhibition

Opening of David Lynch exhibition and shooting video for a crowdsourced documentary about the artist.

Scandinavian Fashion

Interview about Idun masks and Polar prize performance with Ida Long 2010.


Interview Colombia 2010, 360_intervju


Learn Do Share

Fieldbooks capturing design and storytelling experiments at our Learn Do Share events.

Make Change Kitchen

Blogg and magazine made at Collaboratory.

Also check the Collaboratory blog, and the entire prototype Collaboratory is a new form of living publication of research, ASR and open innovation.


Writings from my studies in archaeology.


Art piece for the award winning exhibition Älvsnabben – drömmen om ett annat Göteborg, at the Maritime Museum of Gothenburg 2011/12.

Art and Game Obstruction

Documents an exhibition held at Skövde Art Museum in 2015. The anthology gives the artists views on contemporary art and computer games. 

Writers: Lars Kristensen, Ewa Mazierska, Graeme Kirkpatrick, Lissa Holloway-Attaway, Jenny Brusk, Thomas Oldrell, Olle Essvik, Benjamin Fallon, Robert J. Homewood, Marisa Tapper, Karin Ryding, Mathilda Bjarnehed, Jasmine Idun, Dev Karnal Fridén, Ossian Borén, Jenny Sörensen, Berith Stennabb, Iman Farhanieh, Carlos González Díaz, Minnamari Helmisaari